AASECT “Earn An Ethical Living As A Sexuality Professional”

My presentation for AASECT 2013, which I realized later I should have titled “An introduction to building your business” so I’m already working on next years new & improved proposal!

The Hand-Out from the class is at the bottom of this page

Reference List

For social media management I suggestion HootSuite.com

WordPress.com is far & away the easiest website development platform. If you want something super simple you can purchase a book such as __ to help you figure it out. If you want something a bit snazzier it really is better to pay someone to take care of it. The less time you spend figuring out how to do a new skill that you don’t need to, the less time you have to be making money.

If you’re looking for a website designer, I recommend Laura who owns ThreeDesignThree.com who I now hire for all of my sites. I don’t get any commission from recommending her, she is simply light-years ahead of who I’ve worked with in the past. She is easy to work with, helps you figure out what your vision is and then brings it to life and she has very reasonable rates (and she’s honestly worth every penny).

Once you have your website you need to make sure you include Google Analytics and you should spend some time learning how best to use it. This information will help you focus your strategy and your time where it’s most effective.

A Few Websites You’ll Find Useful:

IttyBiz.com – I own all of their courses and have loved almost every newsletter I’ve received, which have concrete suggestions and inspirational encouragement.

SethGodin.com is where the ‘godfather of new marketing’ has a regularly updated blog, with information that isn’t in his books and also has inspirational encouragement.

I recommend signing up for both newsletters!

Books:

Seth Godin

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Tribes: We Need You to Lead Us

Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All

Other Marketing:

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Make It All About Them: Winning Sales Presentations

WordPress Website Development

WordPress Revealed: How to Build a Website, Get Visitors and Make Money (Even For Beginners) (Volume 1)

WordPress To Go: How To Build A WordPress Website On Your Own Domain, From Scratch, Even If You Are A Complete Beginner

 

 

 

 

 

 

 

 

 

 

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